The corporate landscape is witnessing a notable increase in interest in gender diversity among those in leadership positions. According to a recent IBM global survey,…
In 2022, Google senior engineer Blake Lemoine shared his concern that the company’s Artificial Intelligence (AI) chatbot could be sentient. This added momentum to the…
Effective marketing requires a deep understanding of consumer behavior. Behavioral segmentation is a powerful tool that marketers can use to gain insights into their customer’s…
Connect, engage and promote: Social media marketing does it all. And those are among the benefits of social media marketing for consumers. According to Sproutsocial,…
Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…
The introduction of semantic search has enhanced search accuracy like never before. A few years ago, Search Engine Optimization (SEO) strategists relied solely on keyword…
Instagram is one of the highest-engagement platforms on social media, with over one billion monthly active users. However, the ever-changing Instagram algorithm has made it hard…
From creating art inspired by the legendary works of Picasso to drafting creative copy for a product launch, generative AI is a master of personalized…
Retaining customers is a crucial aspect of every kind of business, especially when faced with economic challenges such as recessions. In fact, according to Survey…
Digital marketers manage the relationship between a business and its audience. They use tools like Search Engine Optimization (SEO), email marketing, social media analytics, and…