Digital Marketing
Digital Marketing
How to Boost Content Marketing Strategy to Target the Indian Market
The content marketing industry in India is expected to grow by over 16% from 2022 to 2027. This is primarily due to the rapid increase…
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Digital Marketing
How to Measure the Success of Your Influencer Marketing Campaign
An influencer is a person who can influence the decision-making and buying habits of others due to their expertise and good relationship with their audience.…
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Digital Marketing
Unveiling The Top 10 Social Media Marketing Trends in India
India’s social media marketing landscape is evolving at an unprecedented pace as we navigate through 2023. According to Statista, this year alone, the number of…
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Digital Marketing
Performance Marketing: How to Use Data-Driven Advertising for Growth?
Performance marketing is a result-oriented and data-driven marketing approach. A 2023 report revealed that 36% of marketers believed that data helped them in reaching their…
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Digital Marketing
A Comprehensive Guide to Display Advertising: Why it Matters
According to Statista, display advertising accounted for the largest spend share in 2021 at a whopping $244 billion worldwide. Furthermore, the rise of digital media…
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Digital Marketing
What is Moment Marketing? 3 Reasons Why it’s Important for Your Brand
Timing is a key factor in marketing. No matter how amazing your marketing campaign is, if you don’t deliver on time, it will not make…
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Digital Marketing
7 Benefits of Social Media Marketing for Consumers You Need to Know About
Connect, engage and promote: Social media marketing does it all. And those are among the benefits of social media marketing for consumers. According to Sproutsocial,…
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Digital Marketing
Types of Social Media Marketing to Help You Engage Customers
Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…
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Digital Marketing
What is Social Media Optimization and Why Does it Matter for Your Business?
According to a recent survey by consulting firm McKinsey, 50% of consumers who had a bad experience with a company said they would openly complain…
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Digital Marketing
How to Create a Winning Social Media Strategy for Business Growth
Let’s admit a fact: social media is no longer just a space meant for fun. It has become an essential marketing strategy. With 4.89 billion active users…
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