Rounak Sharma
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5 ChatGPT Alternatives You Can’t Miss in 2023
Artificial Intelligence and its use cases experienced landmark growth in 2022. AI is not new to the tech world. But AI tools like ChatGPT have…
Understanding Tech for Better Product Lifecycle Management
It is so often said that the Product Manager wears multiple hats. Indeed, a product manager plays a huge role in product lifecycle management. But…
How To Use Data & Analytics To Scale Products Reliably In 2023
The process of building a product and then scaling it is vastly different for a Product Manager. When PMs ideate on building a product, user…
Building Products That Users Need: Significance of User Research
Before we begin talking about user research and the significance it has on a Product Manager’s journey, let’s understand this better with a case study…
Building Products That Users Need: Conducting Effective User Research
The reason why very few product managers get user research right is that they understand how to conduct it effectively with proper user research frameworks.…
Top 10 Highest Paying Tech Jobs for 2023 and Beyond
If you have always dreamt of building a successful career in technology, then this is a great time to hone your skills and kickstart your…
The Highest-Paying Marketing Jobs: 8 Rewarding Positions
According to a recent McKinsey survey, 83 per cent of CEOs named marketing the major driving force behind their company’s growth. As one of the…
How is BARD and ChatGPT Helping in AI Evolution?
Artificial intelligence is being incorporated across different organisations to automate daily tasks and improve decision-making capabilities. AI-based chatbots have helped businesses to interact with customers…
A Comprehensive Guide to Understanding Unsupervised Learning
Unsupervised learning is an increasingly popular approach to ML and AI. It involves algorithms that are trained on unlabeled data, allowing them to discover structure…
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What is Business Management? How to be a Good Business Manager
Too many cooks spoil the broth, goes the adage. But, what if these cooks worked as a team? The broth might turn out to be…
How to Become an Influencer: A Guide to Mega Growth on Social Media
When social media boomed in the 2010s and Instagram came into existence; it was one of the first channels in which ‘influencers’ found their footing.…
A Comprehensive Guide To Supervised Learning Techniques, Pros, Cons, And More
Supervised learning is a type of machine learning that uses labelled data to make predictions. It is used in a wide range of applications, including…
Classification Analysis: An Essential Guide to Understanding and Exploring its Techniques and Examples
Classification analysis is a powerful tool used to uncover trends and insights from large amounts of data. It helps turn complex datasets into actionable information…
Explore the Power of Visualisation: Importance, Types, Tools, and More
Visualisation is a powerful tool to bring data and information to life. Organising and presenting data in charts, graphs, maps, diagrams and other visual formats,…
Mastering Core Product Management Skills: Communication & Storytelling
It is well known that developing core product management skills i.e., strong communication and storytelling skills can speed up the sharing of ideas, promote team…
Learn How Product Analytics Can Help Your Business Grow And Expand Operations
Product analytics is becoming increasingly important for businesses looking to maximise their success. By leveraging data-driven insights, companies can develop strategies to understand customer behavior…
What is Organisational Development? How Can You Improve it?
Are you ready to unlock the true potential of your organisation? For decades, Organisational Development (OD) has been instrumental in helping organisations create a culture…
5 Marketing Tools to Skyrocket Your Digital Marketing Strategy
Do you want to elevate your digital marketing strategy? Look no further than modern, cutting-edge marketing tools! Whether you are just starting or have been…
What is Random Forest In Data Science and How Does it Work?
Are you ready to unlock the power of the random forest and make data science work for you? Random forest is an incredibly powerful tool…
5 Best Books on Python for Beginners and Experts in 2023
Python is a general-purpose interpreted programming language used for web development, software development, mathematics, and system scripting. It is one of the most sought-after programming…
What is Executive Presence? The Leadership Quality No One Told You About
Executive presence is not easy to define. It is often confused with generic leadership qualities. But, it is incorrect to classify it thus. Elusive as…
Is Coding a Good Career and Will It Stay Relevant in the Future?
It’s 2022 and lines of code surround us from every direction. According to a report, there are over 647.53 million smartphone users in India. Most…
Which Coding Language Should You Learn? Check This List Before You Start!
Information Technology (IT) continues to be one of the most trending career paths in 2022, according to a recent report by Forbes. While IT is…
7 Ways to Build a DEI Strategy in the Workplace
Companies today understand that embracing the principles of diversity, equity, and inclusion (DEI) is essential for employee engagement and success as well as to achieve…
What is Investment Management? Types, Career, And How It works?
Are you looking to unlock your financial potential? Investment management could be the answer! Whether you’re a beginner or an experienced investor, investment management offers…
Uncover the Insider Knowledge of Investment Banking – Learn What You Need to Know
Are you looking to break into the world of investment banking? Unlocking the secrets of this highly competitive industry can seem intimidating, but it doesn’t…
Achieving Your Goals: Crafting SMART Objectives with Examples
Are you looking for the roadmap to success? Look no further! Setting SMART objectives is the key to making your goals turn into a reality.…
Unlock the Benefits of AI-Powered Conversations with ChatGPT Plus
Discover the power of AI-driven conversation tools and unlock the full potential of your business. With ChatGPT Plus, you can create automated conversations that are…
Unlocking the Power of Product Analytics to Make Smarter Business Decisions
Welcome to the world of product analytics. Product analytics helps you unlock valuable insights about your customers, products and services. By leveraging data and exploring…
10 Best Data Science Programming Languages of 2023 That Every Data Scientist Must Be Aware
CoHumans communicate with one another using languages. Similarly, data science programming languages like Python, R, C++, and others make it convenient for humans to interact…
A Step-By-Step Guide to Writing a Standout Cover Letter
A cover letter adds context to your CV or resume. It allows you to showcase your skills and experience to the recruiter by introducing you…
Top 7 Digital Marketing Mistakes You Must Avoid as a Marketer
Businesses are increasing their investment in digital marketing because it helps generate desired traffic, drive leads, and enhance customer engagement. Moreover, it gives them desired…
How Artificial Intelligence Is Shaping the Future of Digital Marketing?
Is AI the future of digital marketing? Well, when you think of Artificial intelligence or AI today, you think of computers that can speak like…
SEO as a Product: Is It a 2023 Digital Marketing Trend
Search engine optimisation or SEO is a set of practices that improve the appearance and position of a web page on a search engine ranking…
What is Market Segmentation? A Comprehensive Guide for 2023
In a competitive world filled with choices, market segmentation is the key to understanding the diverse needs of your customers and targeting the right audience…
4 Types of Machine Learning and How to Build a Great Career in Each
Companies across India are automating their data collection, analysis, and visualisation processes. They are also consciously incorporating artificial intelligence in their business plans to reduce…
How to Become a CHRO and Create Value From Human Capital
Numbers don’t create value. People do. In the present day, it is heartening to see more and more organizations recognize this over the win of…
How Green Marketing Helps Brands Build Loyalty While Saving the Planet
With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result,…
Is Digital Marketing a Good Career Option? Here’s What You Need to Know
We cannot imagine a world without the internet today – on both professional as well as personal fronts. If you are someone who is looking…
Learn How Digital Technologies Can Be Used in Education Today
In the last two decades, technology has significantly changed the education industry. Today, most learners use internet-enabled devices like smartphones and laptops for academic tasks…
Ways How Bootcamps Can Help You Create a Future-Ready Workforce
It’s a given that change is the only thing that remains constant in life, which also holds for work. Day by day, new roles are…
9 Data Analytics Books For Beginners: 2023 Reading Checklist
Are you seeking to remain one step ahead in the ever-evolving data analytics landscape? With so much new technology emerging, keeping up can take a…
SQL vs Python: Finding the Best Language for Your Need and Career
In today’s tech-driven world, SQL and Python are two of the most widely used data analysis and manipulation languages. As companies rely more and more…
14 Types of Employee Training: Which Is Right for Your Workforce?
A company is only as good as its employees —and to perform at their peak, employees need the right training. Effective employee training programs have numerous…
6 Amazing Tips to Improve Your Critical Thinking Skills
Some people are inherently gifted with certain abilities, while others must work hard to cultivate them. Being able to think critically is one such skill.…
How to Learn Digital Marketing and be an Effective Marketer
Many reasons have led to the digital marketing boom, but two stand out — it’s cheaper and highly effective. In fact, today, Facebook serves as…
How to Become a CEO: Crafting Your Path to the Top Executive Position
In the words of William Shakespeare, “Some are born great, some achieve greatness, and some have greatness thrust upon them.” This holds true for Chief…
What are the Best Machine Learning Projects and Why are They Important?
Machine Learning (ML) has seeped into every aspect of our lives, right from automated chatbots like ChatGTP to crafting personalized playlists. It is the most…
Can Businesses Reach Potential Customers With Social Media Advertising? Find It Out
Advertising through social media is a powerful way for businesses to reach large numbers of potential customers. Whether you’re a small business trying to get…
What Is Media Planning? Decode the Process of Creating a Media Plan
In today’s evolving digital landscape, if you want to stay competitive amidst the changing dynamics, staying connected with your audience is a must. That means…
What is SEO Content? Decode the Future of AI in Content Marketing
One of the most famous axioms in digital marketing states that “Content is King,”. The reason is that people go online to consume content in…
Mobile App Marketing Strategy: An Ultimate Guide to Market an App Successfully
As the number of mobile app users continues to grow, so does the competition among app developers. With over two million apps in the Apple…
Overcome These 3 Cognitive Biases To Become a Great Leader in 2023
Sophistication, adrenaline, and quantification are three forms of cognitive leadership bias that need to be overcome before an organization can be considered healthy. Professionals capable…
5 Functions of Financial Management: Discover How to Manage Your Finance Efficiently
Whether you are a profit or non-profit organization, your business requires finances to stay afloat. But, like every other resource, finance is also limited. Thus,…
Understanding Vulnerability in Cybersecurity: How to Keep Your Data Safe
A vulnerability in cybersecurity is a flaw in a company’s hardware, software, or network that makes them prone to cyberattacks. In the past few years,…
Top 13 Python Interview Questions and Answers to Crack Your Next Python Job
Be it a fresh graduate or an experienced professional, everyone wants to enter a field that has ample growth opportunities and an attractive salary package.…
5 Impactful Ways to Develop Product and Consumer Interest in the Market
In order to generate any form of demand in the market it is imperative to know about consumer interest. The only way to succeed is…
Transform Your Business With The Ultimate Guide to Operational Excellence
Companies often overlook operational excellence when developing a business strategy in the 21st century. They forget to understand its role in increasing the company’s flexibility…
A Detailed Guide on the Meaning, Importance, and Future of Neural Networks
Neural networks are part of deep learning, which comes under artificial intelligence. They (neural networks) are a set of algorithms that are modeled after the…
Concentrate on the Tasks That Matter Most With These Key Productivity Tips
Your productivity strategy is a how-to manual for achieving success and fulfillment in your daily life. You will learn straightforward methods and trustworthy guidance for…
A Complete 2023 Guide on Facebook Marketing to Achieve Business Marketing Goals
With more than 2.9 billion active users, Facebook is one of the largest social media networks in the world. It can do things that not…
Revealed: 8 Crazy Business Ideas List to Start a Successful Business
If you want to launch a successful company in 2023, you should think carefully about how your product or service will improve people’s day-to-day routines…
How to Reward Yourself for Accomplishments and Foster Lasting Habits of Success
Often when you do something, you hope to get a reward. It can be an appreciation, a promotion, an increase in your savings or pay…
10 Ways AI Technology Is Changing the Future of Digital Marketing
Due to its ability to quickly and accurately analyze and interpret massive amounts of data, artificial intelligence (AI) has quickly become a crucial tool for…
Top 5 Essential Concepts of Statistics for Data Science You Should Know
Data science is dominating the digital world. Its presence is seen in industries like retail, manufacturing, sales, finance, and marketing. But what makes data science…
Revealed: 6 Reasons Why You Should Create a Mailing List For Reaching the Right Target Audience
Email marketing refers to the process of selling products or services through the use of electronic mail (email). As well as creating connections with customers…
Top 6 Machine Learning Books That Every Beginner and Expert Must Read
To become an expert in any field, one needs to develop a strong foundation in key areas related to that field. There are many resources,…
10 Affiliate Marketing Benefits to Boost Your Business in 2023
Are you a business owner looking for new, efficient ways to grow your customer base? If so, affiliate marketing could be the answer. Affiliate marketing…
How Does the Six Forces Model Help Businesses Assess a Market’s Competitiveness and Attractiveness?
Business is not as easy as it seems. The overall profit depends on multiple factors. Business owners go through several challenges, including market and finance.…
3 Ways to Achieve Better User Experience and SERP Ranking? A Comprehensive Guide on Core Web Vitals
Improved user experiences are usually linked with the search engine result page (SERP) rankings and website traffic. Therefore, businesses of any size that want to…
How to Measure Digital Marketing Success? Understanding KPIs and Metrics
With so many digital marketing channels available, tracking the success of your marketing efforts can be difficult. Fortunately, there are many key performance indicators (KPIs)…
7 Free Types Of Lead Magnets That Convert Prospects Into Customers
Lead magnets are free, valuable resources or incentives that businesses offer to potential customers in exchange for their contact information, usually an email address. eBooks, white…
How To Create A Niche? What Are The 3 Types Of The Customer Base?
Professionals must understand several marketplace concepts whenever they want to make the most out of a particular market. For instance, niche, submarkets, industry, market environment,…
Email Marketing Strategy in 2023: Learn How to Plan a Successful Campaign
Email marketing is a powerful tool for businesses to reach out and engage with customers, prospects, and leads. Consider that an astonishing 306 billion emails…
A Comprehensive Guide to Corporate Restructuring in 2023: Meaning, Types, and Strategies
There are times when businesses need to reassess their operating model or financial standing. If you’re wondering what that is in corporate speak, it means…
20 Digital Marketing Specializations & the Skills Marketers Need to Master
Digital marketing specialization careers offer many benefits including the ability to specialize in a field where marketers enjoy working in, have a steady job, and…
What Are Self-Management Skills? How To Be the CEO of Your Career?
Like Chief Executive Officers (CEOs), readers are encouraged to take charge of their professional careers. Peter Ferdinand Drucker an Austrian-American management consultant, educator, and author…
What is Predictive Modeling in Business Analytics? An Ultimate Guide for 2023
Predictive modeling or predictive analytics is an advanced analytical technique that helps businesses make predictions using historical data. A few examples include the probability of…
The Ultimate Guide to Mastering the Art of Luxury Branding in 2023
Luxury branding for decades has been about exclusivity, excellence, and high price tag. However, it’s time luxury brands change the way they produce, promote, and…
A Comprehensive 2023 Guide on PESTLE Analysis
PESTLE analysis is a strategic tool businesses use to analyze their external environment and identify potential opportunities and threats. Companies can develop effective strategies that…
How Management Styles Can Be Used To Maximize the Efficiency of Any Organization
Managers form an integral part of any organization. They play a crucial role in the success or failure of their team and overall business. But…
7 Best HR Certification Courses for Future Growth in HR
Being an effective HR professional is more than just finding the right candidate for the job. It is also about setting up effective training and…
How Does Digital Marketing Work and Why Is It Important for Online Visibility?
Given that India’s digital advertising and marketing market is expected to reach $21 bn by 2028, it’s hardly surprising to note that digital marketing has…
5 Exciting Facts About Product Label Design You Didn’t Know
The global packaging market size is expected to grow by leaps and bounds, with the largest growth expected in the Asia-Pacific region. That’s a massive…
Product Design and Development 101: Your Comprehensive Guide in 2023
Due to cutthroat competition in the product market, innovation is the need of the hour for products to succeed amidst the large number of options…
Designing for Success Key Information about Design System Every Product Manager Needs to Know
Consistency is the key to success in today’s fast-paced business world. Brands that offer similar experiences, over and over again, are remembered and revered by…
Why is Digital Marketing Management Important for Businesses? A Guide
With the plethora of digital marketing strategies available for businesses, it has become critical to measure the success of these efforts. Therefore, they need to…
Learn How to Use Product Design to Achieve Business Goals: A Complete Guide
Smart business leaders never underestimate the power of an effective product design strategy—particularly in a highly-competitive market scenario. The right approach to design is critical…
How to Build a Servant Leadership Approach: A Comprehensive Guide
In times of crisis and uncertainty, leaders who prioritize ‘service before self’ can make a significant difference. This is called servant leadership and involves leaders…
Designing Product Logos that Stand Out: Elements, Principles, and Importance
Modern-day customers not only have abundant choices in terms of products and services, they also have the resources to find the right fit for their…
Is Hybrid Learning the Future of Education? Top Insights From Leaders
The education system has undergone a significant transformation, focusing on making education accessible, high-quality, and future-ready. The COVID-19 pandemic has further accelerated this transformation. The…
Predicting the Next Big Thing: 7 Edtech Trends that Will Dominate 2023
The Indian market for online education was worth INR 91.41 billion in 2020, and it is anticipated to grow to INR 325.48 billion by 2026.…
Exploring the Work of 6 Famous Product Designers and Key Learnings
Product design is a dynamic field that involves creating innovative and functional products that meet user needs. The people behind their creation, therefore, should have…
Know How Social Networking Can Help a Business Expand its Presence
Social networking has transformed how we communicate and interact with others, both in our personal and professional lives. Moreover, for businesses, social networking has become…
Why a Leadership Development Program is Essential for Becoming an Effective Leader
Organizations need strong leaders to steer them in the right direction. Therefore, businesses have started identifying employees with potential leadership qualities as prime candidates for…
How Product Design Courses Can Take Your Design Career to New Heights
Businesses are recognizing the role of good design in creating successful products. That, in turn, has led to increased demand for skilled product designers. And…
Why Big Data Courses are Essential for Career Growth in India
Companies worldwide are realizing the importance of big data and its role in drawing deep data insights. As more and more companies understand the importance…
What is International Business Management? How is it Important in Shaping Leaders
International business management plays a critical role in shaping the leadership skills needed for success in a global economy. As businesses continue to expand globally,…
Get More Clarity on Data Science Course Fees and Factors Influencing It
A decade ago, data was nothing but unstructured information. But today, it’s a tool to drive organizational growth and success. Companies across industries are deploying…
A Complete Guide to Product Packaging Design: Benefits and Key Steps
Imagine impressing a person in just seven seconds. That’s exactly how long brands get to create a bold and lasting impression on consumers before they…
How Data Science Programs Help Leaders Make Better-Informed Decisions
While making decisions, leaders have traditionally relied on their intuition and personal biases. However, it is now crucial for business leaders to recognize the value…
What Do the Top Digital Marketing Institutes Have in Common?
Choosing the best institute for digital marketing can be challenging when every offering looks similar. But how does one choose the best institute from the…
How Data Analysis Courses for Beginners Can Help You Become a Skilled Decision Maker
Data-driven decision-making has become essential in today’s world, especially for beginners starting their careers in data science and analytics. That’s because data-driven decision-making enhances beginners’…
Best Data Science Courses Online: Benefits and How to Choose the Right One
Companies across industries see more value in data-driven technologies. As a result, there’s a huge demand for the best data science courses online from professionals…
As Helpful as ChatGPT Can Be, Here’s Why We Need AI Regulation Right Now
Have you used ChatGPT? Wait, that’s so yesterday. The real question is, how have you used ChatGPT or other generative Artificial Intelligence (AI) platforms? Have…
Leadership Training Topics for Managers to Improve Team Performance
Effective leadership drives growth, encourages innovation, and achieves set objectives. According to a Gartner survey, leader and manager effectiveness remains the top priority for 60%…
How Retention Marketing Can Protect Your Business From Recession
Retaining customers is a crucial aspect of every kind of business, especially when faced with economic challenges such as recessions. In fact, according to Survey…
How Generative AI Impacts Customer Loyalty and Retention: A Guide for Marketers
From creating art inspired by the legendary works of Picasso to drafting creative copy for a product launch, generative AI is a master of personalized…
What is Semantic Search? How Does it Improve Search Accuracy?
The introduction of semantic search has enhanced search accuracy like never before. A few years ago, Search Engine Optimization (SEO) strategists relied solely on keyword…
What is Social Media Optimization and Why Does it Matter for Your Business?
According to a recent survey by consulting firm McKinsey, 50% of consumers who had a bad experience with a company said they would openly complain…
Types of Social Media Marketing to Help You Engage Customers
Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…
7 Benefits of Social Media Marketing for Consumers You Need to Know About
Connect, engage and promote: Social media marketing does it all. And those are among the benefits of social media marketing for consumers. According to Sproutsocial,…
What is Moment Marketing? 3 Reasons Why it’s Important for Your Brand
Timing is a key factor in marketing. No matter how amazing your marketing campaign is, if you don’t deliver on time, it will not make…