According to a report by Visual Objects, a portfolio website showcasing works from top firms worldwide, a staggering 76% of consumers look for a company’s…
An influencer is a person who can influence the decision-making and buying habits of others due to their expertise and good relationship with their audience.…
India’s social media marketing landscape is evolving at an unprecedented pace as we navigate through 2023. According to Statista, this year alone, the number of…
Performance marketing is a result-oriented and data-driven marketing approach. A 2023 report revealed that 36% of marketers believed that data helped them in reaching their…
According to Statista, display advertising accounted for the largest spend share in 2021 at a whopping $244 billion worldwide. Furthermore, the rise of digital media…
Connect, engage and promote: Social media marketing does it all. And those are among the benefits of social media marketing for consumers. According to Sproutsocial,…
Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…
Let’s admit a fact: social media is no longer just a space meant for fun. It has become an essential marketing strategy. With 4.89 billion active users…
According to the Gartner Annual CMO Spend Survey from 2021, 72% of an organization’s marketing budget goes to digital channels. Moreover, seeing its demand and its…